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Samis Kitchen News June

by Samis Kitchen on June 9th, 2011

Samis Kitchen
It’s been a very exciting month since our first newsletter.

We’ve continued to grow in bringing the Sami’s Kitchen flavours to more foodies across New Zealand and Australia (you can always check our Stockists page for updates on new retailers near you) and we’ve got some great new partners to help us.

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BIG NEWS:

Food Guru is the ultimate food emporium and information centre for all food enthusiasts. With a wide variety of gourmet food products and the latest in kitchen accessories and apparel Food Guru are constantly looking for high quality, unique food and cooking related products, and have recently added the full Sami’s Kitchen range of premium spice blends to their store. Whether you’re in New Zealand or Australia, Food Guru can be your ultimate online gourmet paradise.

You can read more about Claire Mukhi, the entrepreneur behind Food Guru in our Featured Retailer section below.

If you’re a chef or caterer in Australia, you’ll be pleased to know that Kirkfood is now stocking the Sami’s Kitchen range in bulk sizes. The Kirkfood team will also be supporting our retailers in
Victoria.

If you’re in Melbourne, you can already buy your favourite Sami’s Kitchen product at any Leo’s Fine Food or Thomas Dux Grocer store.

The other big news is that we’ve now gone International!

By the time you read this, our first shipment will have arrived in Croatia and our Kiwi friends Wanlop & Charly at the Yacht Pantry will be busy delivering their first Sami’s Kitchen orders to yachts along the coastline between Zadar and Dubrovnik.

Finally, in our June newsletter, we thought we’d highlight one of our more recognisable and delicious spice blends, and share with you some of the history and culture behind the famous Falafel ball. We hope you enjoy this article and we would love to hear from you through our Facebook or Twitter pages, our recipes blog or just a quick email.

Sami & Sonia

FEATURED RETAILER:

Food Guru This month, we chat with Claire Mukhi, the woman behind the latest online gourmet sensation, Food Guru. Here’s what Claire had to say about her business and her food passion:

How long have you been in business?

Food Guru has been live since the beginning of this year however the planning and development takes us back to early 2010.

How did the business come about?

I was very aware that my time in recruitment and large corporates was coming to an end mentally and food has always been a huge passion of mine that stemmed from my father and his influence. We both spent years dreaming of how we could integrate food in to our working lives and realised that the online market is a huge growth area. Unfortunately we lost my Dad quite suddenly last year to cancer.

I made the decision to continue on with his dream and my sister-in-law joined me to create Food Guru. It started with the web design and product selection and everything developed from there.

What do you look for in a supplier?

We like to have a good relationship with our suppliers, we like to know exactly where the products are coming from and the story behind them. Our market is quality, gourmet foods that you can’t get from just any supermarket shelf. Suppliers who are passionate about their product and the quality of what they produce.

What attracted you to the Sami’s Kitchen range?

Sami’s kitchen is an impressive brand with a great story behind it. The diversity of flavours and the quality packaging meant that it fit well with our other brands. The Middle Eastern world has been opened up to us with the creative mixes of spices.

Why do you believe a good palate is a blessing and a curse?

It’s the constant cravings for things that I battle with. Once my palate experiences something it remains embedded in my memory. My mind takes over and it won’t let go once I have a thought. It can be searching for a simple sausage roll of the highest standard right through to unique dishes, I am a woman possessed sometimes.

What is the best part of your job?

Everything, this is truly me living the dream now. Every day is a huge learning experience and the risk of starting your own business is always daunting but I get to deal with other food obsessed people, explore new products and learn the world of digital/social media.

What is your favourite dish?

Absolutely no way in the world I could narrow it down to one. I love something as simple as a good hot chip but am also inspired by a complex artwork in a fine dining restaurant. Home cooked meals with friends and family are always a joy. Favourite dish? Can I say Sunday Lunch?

FEATURED RECIPE:

Alvin QuahThe humble Zaatar spice blend has some pretty big fans, not least of which is our friend Alvin Quah who was a finalist on Australia’s last series of Masterchef.

Alvin has put together a great recipe using the Sami’s Kitchen Zaatar Blend, and we just didn’t have the time to take a photo of it before sending out this newsletter… so we thought we would offer you an incentive to help us!

If you can make this recipe and take at least one photo of it (with the Sami’s Kitchen Zaatar Blend in the photo) before the end of June we will send you any Sami’s Kitchen product of your choice, for free!

You can take as many photos as you like and the best ones will be used on our recipes blog.

By the way, everyone can win with this competition, not just the first person to do this. Take your time if you want to make sure you get the “right shot”, as long as you do it this month. Heirloom Zaatar Salad:

  • 1 punnett heirloom tomatoes, halved
  • 1/2 cup pomelo flesh
  • 1/2 spanish onion, thinly sliced
  • 50g goats cheese, roughly crumbed
  • 1 tbsp roughly chopped parsley
  • 1/4 cup roughly chopped pistachios

Dressing:

  • Juice of 1 lemon
  • 1 tbsp Sami’s Kitchen Zaatar

Alvin says: “It’s a bit of an odd combo but I like it. If you can’t get pomelo, try substituting it with segmented oranges. Don’t use grapefruit because I find it a little too bitter.” P.S. To send us your photo, please email us

Health Tip

Health Tip

Competition

Featured Product

Cooking Tip

Falafel Facts

Health Tip

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